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the 14th LATEUM Conference to mark the 30 years Jubilee of the Linguistic Association of Teachers of English at the University of Moscow. Over the years, it has been our strategy to bring together tradition and innovation, bridging the gap between theory and practice and following the new perspectives. This time too the focus will be on the major social and professional practices that we currently implement in the ELT to meet the real challenges of the present-day changing world. The language landscape is also subject to change, and our task is to make this process visible and controllable. The motto of the Conference invites researchers and practitioners to focus on any aspect of linguistic theory in the ELT context and to reflect on professional and social experiences in an increasingly multimodal communication environment as the one of the current pivotal issues.