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Various methods of assessing the aesthetic value of the landscape is currently actively used in the field of recreational activities. It may be the development of tourist routes, the design of tourist infrastructure, etc. The use of GIS opens up extensive opportunities for research in this area. It can be used to provide tools for the data collection, data analysis for assessing the aesthetic properties of landscapes and visualization of the results. The aim of the research is to develop a concept and description of the main functions of the GIS project, designed to assess the aesthetic value of natural landscapes. As a result of the analysis of existing works, 3 approaches to the assessment of the aesthetic value of landscape parameters are revealed: 1. The assessment is carried out automatically by a certain algorithm, 2. The assessment is conducted visually by the researcher: on the ground, or indirectly (by photography, virtual model, etc.), 3. The assessment is carried out using the data of opinion polls. GIS support of the research on this subject involves function of geospatial analysis and program evaluation of aesthetic value of landscape parameters, analysis of evaluative expert opinions, calculation and visualization of the integral assessment of the aesthetic value of the landscape for the given points. The novelty of the developed GIS project is in its universality, i.e. in the possibility to choose the parameters for assessment and adaptation of evaluation algorithms for different methods or their combinations.