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The importance of reconsidering the approach to PR education in Russia at present is underscored by two emergent factors: (a) the introduction of a new National State Educational Standard and (b) the focus of current Administration on the economic issues, modernization and innovation of Russian economy. Association of Public Relations Educators in Russia (APRE) (a non-governmental organisation which unites most active PR educators in Russia from over 70 universities from all over the country) has recently taken a number of steps aimed at remedying the current situation in the sphere of PR education in Russia.