ИСТИНА

The oratorical piece has a role-based and narrative systems of images. The first one includes the speaker, the audience, and the opponent who might not be explicitly represented. Narrative images include the protagonist, antagonist, supporting characters, etc. However, there is one more image in the oratorical piece, i.e. the authority of argumentation, which ensures that the audience accepts the speech from the start. It can be represented by an authoritative opinion, a common-sense statement, a provision of law, an empirical fact or other arguments which guarantee common places for the orator and the audience. Nevertheless, whether the authority of argumentation is the element of the role-based system or a narrative figure − the question is still open. It seems to be a ‘bridge’, a middle term, which puts together role and narrative images into one syllogism. During centuries, the researchers of rhetoric and logic have been focusing on working out a method to logically prove the statement on the speech subject. The subject of the speech is usually included into the thesis of the speech, i.e. the main idea of the text. It seemed to directly lead to persuasion. It was only in the 20th century that the scholars began to consider that the speech can be proofless, however persuasive. The American theoretician and rhetorician Kenneth Burke emphasized that rhetoric of identification took the place of persuasion rhetoric. The factor of common places between the orator and the audience in terms of their values has a greater role than the logical consistency of proving the orator’s proposition. Our research suggests that while creating a text, the author does not only use five images of the speech, but proves their propositions according to a certain model. Thus, only when all five statements are proven, the text influences the behavior model of the audience.