ИСТИНА

One of the trends of modern development is the introduction of innovations in everyday life. The population's choice of value priorities in the use of digital technologies depends on a number of factors, including economic, political, social, interpersonal and others. What factors determine the choice of a behavioural trajectory in terms of the use of innovative goods and services? The paper uses the results of a sample study conducted in 2017 in the Moscow region as an information base. The sample of the study included 1115 people aged 15 to 86 years, including 55.5% of women and 44.5% of men. The results obtained in the course of the study allow us to assess the needs and satisfaction of the Russian population with the use of innovative goods and services. The majority of respondents have experience in using innovations and digital technologies. Although the prevalence of individual innovations in the daily lives of Russians varies significantly. The most popular among respondents are different types of gadgets, mostly for communication or entertainment. The use of the method of classification trees allowed to determine the factors of innovation activity of Russians. Among the various characteristics it is difficult to distinguish those that clearly affect the attitude of Russians to innovation. In General, the positive attitude to innovation and information and communication technologies is determined by the age of the Respondent, the experience of using modern technologies in the educational process and the willingness of respondents to use innovation and digital technologies in everyday life. Attempts to build classification trees that take into account such parameters as the scope of activities, level of education, place of residence, standard of living, human mobility in the context of attitudes to innovation have not been successful. Attitude to innovation is determined largely by the psychological characteristics of the Respondent, his willingness to accept innovation. Age, as an important predictor, begins to play a role if a person is not too susceptible to innovation. The spread of online educational services at various levels of education, the experience of their use, forms a positive attitude to innovation in General, convinces of their usefulness in everyday life.