ИСТИНА

Abstract. The period when the Russian market of business education developed in isolation from the world has long been over. In conditions of globalization the demand for high quality programs in the field of further professional business education, as well as competition between such programs, has increased significantly. Factors that contribute to the more intense competition in the Russian market for business education include internationalization of business practices and development of international management standards, which enhances the attractiveness of foreign business schools for the Russian consumers of educational services. The results of research carried out at the Faculty of Economics of Lomonosov Moscow State University illustrate the dynamic changes in the factors that determine the competitiveness of business schools in the Russian market for business education. Successful business schools introduce new business models and use an increasing variety of strategies. The authors show that there are new features of strategic behavior for the providers of further professional business education in Russia: the emphasis on network cooperation such as joint development of educational products with business organizations and foreign business schools, expansion of product range through increased diversity of educational programs and new emphases in their content structure, with greater attention to management for international companies and networks, cross-cultural communication in business, interdisciplinary aspects and global trends in the innovative development. The authors’ conclusions are based on questionnaires and interviews conducted in 2016 with MBA students, experts of the Russian Association of Business Education and managers of business schools operating in Russia.