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Video is going to take 82% of the world's internet traffic by 2022 (CISCO VNI Report 2018-2022). Transferring and storing such amounts requires a dramatic improvement in compression technologies. But the creation of a new compression standard takes 5 to 10 years, and its implementation takes another 3-5 years, so every year video codec developers fight for every percentage increase in its efficiency. In the report, we will tell how you can make any codec compress video by an average of 15% better without changing a single line of code. * We will tell how we parsed 18,000+ messages with command lines for launching codecs of users of professional forums to evaluate what options people use and how the "fashion" for options changes (or why people use ineffective presets together) * How Vimeo was parsed to create a base of 1,000,000 heterogeneous videos * How painful it was for 10 years to build a mathematical model of the codec * How we reduced the video size for real specific cases up to 2 times with the same quality