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In contrast to other internet-related and tech-savvy businesses Russian news media industry does not show a lot of success stories. But still there are a number of representative cases, which give us a reason to discuss potentially large field to expand. The report based on longitudinal observation, studies of legislation documents and in-depths interviews with media think-tank, experts and executives will represent the country case and its context where artificial intelligence technologies in different fields are developing rapidly and is actively supported and encouraged by the government. The report will outline the picture of the main driving forces and constraints for AI penetration in Russian media industry and journalism practices. Along with description of the major actors of media business, which explore automated text generation and data analysis the overview will cover other innovative tools for newsrooms and journalistic routines. “The big picture” will focus not only on actors from news media companies such as Interfax but also on Russian technologically diversified multifunctional giants as SBER, Yandex, Mail.Ru Group, as well as social media as VKontakte representing digital hubs actively developing and implementing algorithmic solutions. It will also include important state players and governmental structures, which nowadays stimulate and support AI initiatives and start-ups.