ИСТИНА

Proposed paper reflects on the analysis of traditional media segment available for contemporary Russian audience as the source of information about science and scholars we may fix diversification of specialized channels. Empirical study implying content analysis method clarifies the lack of balance in representation of different scientific disciplines with the domination of technical ones, biology, history and medicine. This set could be explained by general principles of common interest in science on the one hand and by current social and political situation in Russia – on the other hand.