ИСТИНА

Covid-19 has extremely influenced the hotel industry and tourists’ behavior. Nowadays people much more care about their safety. Hospitality industry has also suffered a lot from the pandemic. There are three groups of factors that have an impact on the intention to book a hotel in current situation according to made research: dynamic and number of Covid-patients in the region (destination risk), personal concerns of the tourist, and compliance with new health care standards by hotels. The research goal is to identify the impact of these factors on perceived health risk and hotel booking intention of consumers. To reach the goal quantitative method in the form of an online questionnaire is used. The collected data is analyzed in SPSS using factor analysis, ANOVA, and mediation analysis for provided scenarios. The results will be useful for hotel managers to reduce perceived health risk and to enhance positive consumers’ booking intentions