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The presentation aims at: a) outlining the crucial issues of educating Humanities students in Russia as international academic writers & cross-cultural and/or pluricultural mediators, b) giving an insight into the methodology of carrying out a sociocultural analysis of modern academic events held in English, their participants as sociocultural actors and mediators in the modern world of scholarly communication for the purposes of lingua-cultural pedagogy, and cross-lingual pluricultural language education, and, c) revealing how the results of the sociocultural analysis under consideration are to be used while designing a university profile-oriented language course for master’s degree students and PhD students.