ИСТИНА

Now marketing is thriving because we are living in a century of variety of products and manufactures. To be competitive brands must be creative and invent new marketing tools at all stages of doing business. One of the first and important stages is segmentation. There are some traditional bases for segmentation that can be useful for all types of products, but they are not enough now. In our highly competitive world, it is necessary to understand the consumers completely and be creative doing segmentation.