ИСТИНА

The research report examines the concept of happiness and its relationship to material possessions by analyzing the Danish society as a case study. Denmark is often referred to as one of the happiest countries in the world, despite not being known for its extravagant wealth or unique resources. The aim of this study is to explore the factors that contribute to the happiness levels of the Danish population and to understand how individuals can experience feelings of security and satisfaction without relying on material belongings. Drawing on a range of qualitative and quantitative data, including surveys, interviews, and psychological studies, the research uncovers the underlying elements that shape Denmark's happiness formula. It explores the social and cultural factors, such as strong social support, trust, and a sense of community, that create an environment conducive to overall well-being and contentment. Moreover, it investigates the role of personal values, work-life balance, and access to essential services and opportunities in fostering happiness. The findings of this study shed light on alternative narratives of happiness, challenging the widespread assumption that material possessions are the primary drivers of fulfilling.