ИСТИНА

The research report is devoted to the consideration of problems arising in connection with the activation of the process of using artificial intelligence systems in the media sphere. The main focus of the research is on the specifics of the use of machine text generation in writing journalistic content: news reports, sports chronicles, weather forecasts, etc. The risks that humanity faces in the long term are also assessed: for example, readers' perception of the introduction of AI systems into the daily practice of writing media texts. The study examines in detail the experience of interacting with media bots of the world's leading media outlets, such as The Guardian, Associated Press, Forbes, BBC, The New York Times, and Bloomberg News. Based on this material, the author outlines possible lines of prospects in the application of artificial intelligence systems by the mass media.