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Public Russian television starts January 1, 2013. It was one of the last orders of former President Medvedev. This decision was the result of the discussion of public, politicians and journalists during last twenty years. Financing the future channel is planned to be implemented at the expense of state credit and later by various voluntary financial contributions. The subscription payment is not required. The general director and editor-in-chief will be appointed by the President of Russia. The main management body will be public Council which will consist of distinguished public figures. It can be stated that the reaction of the public is cool. There is some doubt that the new channel will be truly independent from power. The new channel will be included in the first multiplex – package of digital channels, which will be distributed free throughout the country. The main problem today is the content of a new channel.