ИСТИНА

The mass media play a crucial role in informing the public about the activities of non-profit organizations (NPOs) and shaping public opinion about them. However, the low level of trust that Russians have in NPOs, coupled with the perception that these organizations have little influence on social life, hinders the success of these efforts. We invited journalists and NPO employees to take an online survey and compared their perceptions of the nonprofit sector's representation in media coverage and the effectiveness of promoting social agendas in new media. Moreover, we explored their successful and unsuccessful examples of cooperation. The survey included responses from 74 NPO representatives and 68 journalists.