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The main aim of the project is to study development of the acmeological approach to modeling the characteristics of the speech activity of communicants in the social network discourse (SND), taking into account the degree of “maturation” of the destructive features of the personality considering the fact that formerly some material was used, which includes features of the personality structure for the “subjects” based on samples of their written and spoken speech in the electronic media environment for the purpose of constructing an acmeological matrix that will enavle experimental “measurement” of the acmeological difference in the potentials of an individual. Scientific novelty and significance of this research are determined by the modern social network situation with regard to a lot of negative information communication utterances.