ИСТИНА

The purpose of the presentation is to demonstrate the contemporary situation in the luxury industry. The presentation will be based on qualitative and quantitative research. Luxury brands have been constantly evoking. During recent years the new trends have occurred in the luxury industry as democratization, sustainability, speeding up with a launch of new collections. The methodology of Tauber’s Matrix will be used to analyze the contemporary luxury brands’ development. Then some hypotheses will be developed regarding to the new trends in luxury industry and will be checked with a survey-method. The results will be delivered in the presentation.