ИСТИНА

This paper investigates the utility of Google Trends data for nowcasting and forecasting regional Consumer Price Indices (CPIs) in Russia. For nowcasting, we compare random walk, ARIMA, and Autoregressive Distributed Lag (ARDL) models, with and without search data. For forecasting, we evaluate ten approaches, including Vector Autoregression (VAR) with Hierarchical Lasso (HLag), dynamic factor models, and shrinkage methods. Results show that for nowcasting, multivariate ARDL models with macroeconomic data consistently outperform simpler ones, while Google Trends adds positive but limited value. In forecasting, search data offers negligible average improvement due to a structural break in early 2022: its predictive power was significant before the geopolitical shift but degraded sharply afterward. Instead, the VAR model with HLag sparsity and comprehensive macroeconomic data consistently proves superior. A robustness check with random forests confirms the advantage of the sparse structured approach. The study highlights the nuanced role of online data and the importance of sparse models for robust forecasting in Russian regions.