|
ИСТИНА |
Войти в систему Регистрация |
ИПМех РАН |
||
Customer-Centered Innovations with Design Thinking and Lean User Researchучебный курс
- Авторы: Шерешева М.Ю., Николаев А.В.
- Год создания: 2017
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: Ability to find and address real customer needs, create new unique customer experiences, communicate effectively your new products/services ideas to your target audience – are among the core factors of managing innovation successfully. This is essentially the task of the navigating through the first stages of the iterative innovation process also known as “Fuzzy Front end of Innovation”. In this course the students will learn about • key concepts and methods of generating and testing customer-centric business ideas (e.g. Design Thinking, User Research, Lean Startup, Business Model Innovation, Design Sprints); • prospective technologies and markets enabling creation of new unique user experiences; • modern tools and approaches fostering creativity & innovations, facilitating team-based and project-based work of a cross-disciplinary design teams. In particular, students will learn how to get insights into customer needs, get hands-on knowledge on different approaches to market research and customer co-creation. As well the course reviews modern methods for generating market insights, turning them into promising concepts, validating and enhancing the concepts through rapid prototyping, experimentation and user tests.
- Добавил в систему: Шерешева Марина Юрьевна
Преподавание курса
- 3 апреля 2018 - 10 июня 2018 Шерешева М.Ю.
- МГУ имени М.В. Ломоносова, Экономический факультет, Кафедра прикладной институциональной экономики
- обязательная, по выбору (спецкурс), семинары, 32 часов
- Авторы: Шерешева М.Ю., Николаев А.В.