Marketing Research - учебный курс | ИСТИНА – Интеллектуальная Система Тематического Исследования НАукометрических данных

Автор: Усик М.В.
Год создания: 2016
Организация: МГУ имени М.В. Ломоносова
Курс на иностранном языке
Описание: “Marketing Research” course provides a comprehensive introduction to marketing research as a business decision-making tool and covers the key concepts, processes and techniques, as well as their applications in the real business situations. The course is broadly structured to follow the steps in the marketing research process. It includes the following key topics: the role of marketing research, research design and methods (including qualitative and quantitative methodologies and secondary data analysis), questionnaire design and data collection methods, basic principles of data analysis and effective results communication. A special attention is paid to practical implications of research methods to address common business challenges such as new product launch and tracking, brand health evaluation etc.
Добавил в систему: Усик Марина Вадимовна

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