Описание:Mass communication is considered as the communication of the large social groups. At the same time the reality of this phenomenon actualizes in interpersonal contacts of the representatives of these groups. This contradiction defines two levels of the psychological analysis of mass communication phenomena – the social level where people actualize the social relations, and the level of psychological experience of live contacts, delivering the targeted social influence to the particular people.
Mass communication as the social issue is examined via its social functions, institutional nature, historic cases, specifics of the communication channels.
Mass communication as the part of the human life is examined via its social-psychological functions, set of tools and mechanisms of influence and response, specifics of the structural elements of the basic communication act, semiotics and semantics of perception of the message content.
The large attention of the course is paid to the discussion of the variety of kinds, forms, means of mass communication from the standpoint of their common and specific features. The comparison of the visually very different, but actually very native cases allows to explore the system of constitutional principals of mass communication, which is used by students for the analysis of the particular historic events.