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Global Marketingучебный курс
- Автор: Олейник Александр Николаевич
- Год создания: 2022
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: The course Global Marketing was edited for master students of the faculty of economics of Moscow State University, program of Global Economy. The latest trends and tendencies were introduced to the course, such as digital marketing, social media marketing, AR/VR, and information technologies communications. Special attention was paid to the contemporary conditions of international trade and development of world economy.
- Добавил в систему: Олейник Александр Николаевич