|
ИСТИНА |
Войти в систему Регистрация |
ИПМех РАН |
||
Global Marketing Positioningучебный курс
- Автор: Олейник Александр Николаевич
- Год создания: 2017
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: Era of globalization is rapidly and constantly changing our economic environment. Information technologies are becoming an integral part of our everyday life. Legal entities as well as ordinary customers change their behavior, attitudes, and goals. Role of government regulation is also modifying. Companies’ ability to meet these challenges has become an important element of global competitiveness. Global marketing in the age of internationalization is the main subject of this course. The course shows the evolution of marketing, its integration into global managerial practices, transformation of global marketing instruments. The students will actively participate in open discussions of new trends in the world economy and their implications on entrepreneurship and marketing routine. Global brands upsurge and decline will be examined and explained. Corporate policies serving global strategic goals will be attentively studied with the help of case-studies, exercises, and numerous examples taken from author’s own experience in business and consulting.
- Добавил в систему: Олейник Александр Николаевич