Аннотация:The research has revealed systematic metaphorical models, outlined myths created with its help and compared Trump’s discourse with that of his opponents. We distinguished Trump’s three pivotal slogans: ‘Make America Great Again’, ‘We Need a Wall’ and ‘We Don’t Win Anymore’, each of which acts as a starting point for the sustained metaphors encountered in his rhetoric. Analyzing the last slogan and metaphors it is based on, we revealed a kind of political discourse, which we called ‘a street sports discourse’. We also compared Trump’s discourse with that of the other leading Republican candidates, Ted Cruz and John Kasich.