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parameter for A / B testing comprising : acquiring a respective first metric parameter for a first and second plurality of feature vectors , a combination of the respective first metric parameters being indicative of a direction of a change in user interactions between the control version and the treatment version , acquiring a respective second metric parameter for the first and second plurality of feature vectors , a combina tion of the respective second metric parameters being indica tive of a magnitude of the change in user interactions between the control and treatment version , generating a respective combined control metric parameter for the first plurality of feature vectors and the second plurality of feature vectors , the combination of the respective combined metric parameters being simultaneously indicative of the magnitude and the direction of the change in user interac tions between the control and treatment version .