ИСТИНА

The methods and systems described herein relate to conducting a controlled experiment using prediction of future user behavior. The method, executable on at least one server, comprises: collecting behavior data on two sets of users over a first period, wherein: the first set of users is exposed to a control; the second set of users is exposed to a treatment variant; and the behavior data relates to a performance parameter of the controlled experiment; based on a prediction model applied to the behavior data, calculating predicted values of the performance parameter for each user of the first set and the second set of users over a second period of time; and determining if a difference exists between the predicted values of the performance parameter for each user of the first set of users and the predicted values of the performance parameter for each user of the second set of users.