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Customer perceptions and customer loyalty in luxury hotels: Evidence from Moscow, Russiaтезисы доклада
- Авторы: Sheresheva M., Yakuba K.
- Сборник: 2015 KSMS Inrernational Conference "Marketing and Management for the Sustainable Future"
- Тезисы
- Год издания: 2015
- Место издания: Yonsei University Seoul, Republic of Korea
- Первая страница: 15
- Последняя страница: 15
- Аннотация: Recently, a number of studies have explored customer perceptions and customer loyalty in luxury hotels on the emerging markets (Mohsin & Lockyer, 2010; Shukla, 2012; Yang & Meng-Chan Lau, 2015). Still, there is lack of research on the Russian luxury hotel segment. The current study adds to the literature on value perceptions and customer loyalty in emerging markets by exploring customer perceptions of service quality in luxury hotels and identification of factors influencing luxury hotels customer loyalty in Russia.
- Добавил в систему: Шерешева Марина Юрьевна