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The influence of online travel communities on tourism destinations choiceстатья
- Авторы: Buzulukova E.V., Sheresheva M.Y., Berezka S.M., Andreev I.S.
- Сборник: 2018 Global Marketing Conference at Tokyo
- Год издания: 2018
- Место издания: Tokyo
- Первая страница: 967
- Последняя страница: 980
- Аннотация: This research was conducted with the aim to reveal the influence of online travel communities on tourism destinations choice, with the focus on the Russian tourism market. The preliminary results indicated that social media has significant influence on consumer behaviour and decision-making process of Russian travellers. Still, there is additional activity of Russian tourist market actors is needed to more fully use the opportunities of online travel communities.
- Добавил в систему: Шерешева Марина Юрьевна