Аннотация:In emerging markets, a crucial role is played by systematic and unsystematic risk management. This article analyses the impact of multifarious risks such as political and cultural on companies operations that deals in the fashion industry. Political risks and terrorism are exogenous risk-factors on which the company's strategist can hardly influence. However, a cultural risk-factor is amenable to management. Ignoring the last can reduce the investment effectiveness or even cause irreparable financial collapse.
DOI: 10.30845/jbep.v5n2a12
URL: http://dx.doi.org/10.30845/jbep.v5n2a12
