Аннотация:The article provides an analysis of the impact of socio-economic factors on the formation of value chains of consumer goods. The aims, functions and interests of the participants of distribution networks and their accompanying physical, legal and information flows, in which contradictions arise in partnerships, inhibiting the merchandise and reduces the synergistic effect of the sale of consumer goods. The conclusion about the role of social relationships and the need to improve them to enhance the manageability and flexibility of the distribution network.