Аннотация:The problem of self-identification nowadays is observed. Earlier one-dimensional space of searching oneself has turned to become multi-dimensional. The formulations “The other is me” and “I is an Other” do not satisfy a person calling in question oneself. After Marx, Nietzsche, Freud no one believes in simple, indivisible Self, in a possibility of final interpretation of a subject. Marx’s, Nietzsche’s, Freud’s interpretations of a subject never get their end. “The true identity” of a subject escapes due to this conflict of interpretations. To ask the question “What is Self?” means to lose any hope for coincidence with oneself. “Self” is what we never reach, it keeps eliding.