Аннотация:The psychological content of transitivity and its phenomenology is analyzed. The problem of the world-image in a modern technological society is considered. It is shown that from the point of view of psychological parameters of the image of the world, it is possible to state significant civilizational changes, since the internalization of technology took place. Modern technical and informational space, first of all, the Internet, became one of the aspects of the content of the world- image and even the self-image. Modern ways of communication and movement significantly changed people's ideas about space and time, which had an important impact not only on the cognitive component of the image of the world, but also on emotional well-being and attitude to new technological achievements and new cultures.
The data received in empirical studies of the influence of identity styles and ways of processing information on the attitude to new information technologies and tolerance to the new technological and information space are presented. It is shown that the information style of identity, along with a digital style of perceiving information, is one of the most important factors influencing the positive attitude to new technologies and the plurality of sociocultural contexts of the modern world. At the same time, the leading factor that determines tolerance to new technologies is the experience of working with them and a professional motivation. These factors do not depend on the age and style of identity. Acceptance of a new technological society is reflected in the content of a personal page in social networks, which in many respects is identical to the image of the world, helping to optimize relations with the world and other people.
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