Место издания:Paris: L'Harmattan; Saint Petersbourg, Ed.Universite d'Etat Economique de Saint Petersbourg, 2019. - . ISBN 978-2-343-16971-2 ISBN 978-5-7310-4493-6 Paris
Первая страница:144
Последняя страница:146
Аннотация:Kostikova Anna A. (Lomonosov MSU)
Country Brand Philosophy: Post - Soviet Space Mapping
The development strategy of modern States is largely determined by their intangible assets – their image, based on national traditions, history, geography, history of religion and culture, including traditions of production and consumption, art and architecture. However, it is this intangible asset that requires special professional support. For the post-Soviet countries, this is a challenge of modern history.
Keywords: philosophy of branding, branding of the country, Russia, post-soviet countries, communicative space.