Аннотация:The paper substantiates the methodological
approaches to the study of the problem of life satisfaction and its
importance for securing young people in the region. The
formulated tested hypotheses are: is life satisfaction really a
significant factor influencing the choice of young people in the
region and its socio-economic development? Is it possible to use
indicators for assessing life satisfaction when setting social policy
benchmarks for young people in the regions? A methodological
approach based on the concept of subjectivism of the Austrian
school of economic theory has been applied. The difference of the
concepts “subjective satisfaction with life” and “happiness” are
reasoned. A questionnaire was developed for interviewing and
defining indicators for assessing life satisfaction and
attractiveness of the region for young citizens, including both
questions that give an idea of the respondents (their age,
education, personality type, etc.) and questions for which answers
were included in the model as control variables. The results of the
study confirmed verifiable hypotheses. The results revealed
significant factors that affect satisfaction (this is, above all,
attitude towards life) and the choice of young people of the region
of residence, and which need to pay attention to regional and
municipal authorities in determining benchmarks and criteria
for evaluating the effectiveness of socio-economic policy towards
young people: these are career growth and the level of social
infrastructure development.