|
ИСТИНА |
Войти в систему Регистрация |
ИПМех РАН |
||
Key media consumption trends among the youngsters in the English-speaking countriesтезисы доклада
- Автор: Вьюгина Д.М.
- Сборник: Одиннадцатые международные научные чтения «СМИ и массовые коммуникации–2019». Международная научная конференция. The 11th International Media Readings in Moscow «Mass Media and Communications 2019»
- Редакторы: Вартанова Елена Леонидовна, Гладкова Анна Александровна, Макеенко Михаил Игоревич
- Тезисы
- Год издания: 2019
- Издательство: Факультет журналистики МГУ
- Местоположение издательства: Москва
- Первая страница: 48
- Последняя страница: 49
- Аннотация: In order to further explore the local trends of media consumption, it is necessary to identify key trends in the consumption of young people in the world. Studies conducted in the USA, UK, Canada and Australia showed that digital youth and its media consumption are being actively studied in various disciplines and through the use of various methods. Key media consumption trends among young people reflects those new behavioral practices and needs that make this generation global: owning a smartphone, constant access to the global network, online platforms and social networks everyday consumption, as well as the great popularity of Youtube video hosting. The general trend looks as follows: the main trends (meaning the characteristics of consumption that unite a large group of people) are shifting towards a younger audience (12-15 years) compared with studies of previous years. Also, youth media consumption studies are becoming more fragmented by age, as the differences in interaction of different ages with the media become noticeable from a very young age. Another trend that emphasizes the globalization of the generation: for the most part of the teenagers use the same platforms and sources of information, regardless of their demographic characteristics. The key unobvious trend of media consumption of the young people, which experts point out, is the growing reflection of young consumers, due to the fact that they are aware of and are increasingly analyzing the negative effects of interaction with the media. A smaller part of the respondents noted that the media bring them mostly positive experiences, while the bigger part indicates that the effect of media consumption can be both positive and negative. The teenagers have doubts about the impact of various digital platforms on their lives: they note that they are worried about the consumption of information, face unpleasant, discomforting content, as well as bullying and aggression. Traditional television continues to play an important role as a source of entertainment, news information, however, young people believe that the content that meets their needs, represents their interests and illuminates their lives as part of society is not enough. At the same time among online media appear and actively develop different media startups with the target audience of young people, so they primarily form the culture, agenda and attitudes of the youngsters. However, television, according to most researches is a more reliable source of news information than online media. As for computer games, they stopped having such a strong influence on the formation of behavioral patterns and preferences of young consumers, which they had in the 2000s. Despite the fact that games are consumed by both boys and girls, the content of most games for consoles and computers is intended primarily for boys. In conclusion, it can be argued that media consumption trends are different in different countries, which is directly related to the development of the country’s media system.
- Добавил в систему: Вьюгина Дарья Михайловна