Russian Exhibition Market: Digital Turn In New Realities Of National Economy

Автор: Симонов К.В.
Сборник: Strategica 2019 Proceedings. Upscaling Digital Transformation in Business and Economy
Год издания: 2019
Место издания: Tritonic Publishing House Bucharest, Romania
Первая страница: 84
Последняя страница: 97
Аннотация: Russia is among the countries actively involved in the process of digital transformation of exhibition activities. However, on the way of digital reform of national trade fair sector there are several constraints and circumstances, the main of which are limited resources, lack of readiness for concerted action, personnel insecurity, conservatism, underdeveloped digital infrastructure.Despite a number of features and differences, the content of exhibition markets of Russia and Europe is mostly similar. However, if European exhibition market is thematically stable and is characterized by sustainable development, in Russia in recent years there has been a redistribution of dominant themes of trade fairs and weakening the position of the most of them. Moreover, during the last 5 years, Russian exhibition market has been moving towards a thematic divergence with the European one.
Добавил в систему: Симонов Кирилл Вячеславович

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