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THE INEVITABILITY OF THE ALIENATION OF COMMUNICATION IN THE ERA OF GLOBALISATIONстатья Исследовательская статья
Информация о цитировании статьи получена из
Web of Science
Дата последнего поиска статьи во внешних источниках: 8 сентября 2020 г.
- Авторы: Tatiana Leshchenko, Irina Sokolova, Liubov Teplova
- Сборник: ECONOMIC AND SOCIAL DEVELOPMENT (ESD)
- Серия: International Scientific Conference on Economic and Social Development
- Год издания: 2016
- Место издания: VARAZDIN DEVELOPMENT & ENTREPRENEURSHIP AGENCY MIHANOVICEVA 4, VARAZDIN, 00000, CROATIA
- Первая страница: 753
- Последняя страница: 761
- Аннотация: http://www.esd-conference.com/?page=past-conferences ABSTRACT The paper analyses the problems of the global transformation of communication processes associated with the pervasive influence of the various communication systems on the economy, politics, culture and social system as a whole. The superfluity of such inf luence has given birth to a phenomenon of “the alienation of communication”, which is regarded as an objective entity of social reality. The authors adduce a typology of the alienation of communication occurring in a variety of communicative situations at any level of the social structure. This typology is primarily based on the specificity of the “clash” of individual and social in determining the meaning of communication: the original sense and the following reading of this meaning; the intention and the degree of the twisting of the meaning due to the mismatch of social needs, interests and values of the subjects of communication; the impact of this clash on the nature of social interaction. It is specified that in the social and cultural diversity context the processes of social adaptation, socialization and resocialization become of paramount importance for sustainable development of society. However, omnipresent phenomenon of the alienation of communication inhibits these processes significantly. Mass media contribute to an effect of the fractal proliferation of alienation that leads to its transformation into an indispensable attribute of the information society. The authors come to a conclusion that the reality of alienated meanings inevitably comes into existence and becomes the bellicose element of social environment, which explains a necessity of scientific conceptualization of the phenomenon. The approaches to the study of the alienation of communication are suggested. Keywords: Alienation of Communication, Fractal, Reality of Alienated Meanings.
- Добавил в систему: Лещенко Татьяна А.