Аннотация:This article discusses the trend of children’s cultural development based on the idea of “glamorization” and the parental project of a “fashionable child,” which is relatively new in Russian society. It also presents a psychological definition of the phenomenon of the “glamorization of children.” A methodological basis of cultural-historical psychology is used to analyze the results of the study of particularities in the self-consciousness and personal identities of children of primary school age (6-9 years) from high-income Moscow families who are engaged in the fashion industry. The article identifies risk areas in the development of their personality. It also studies the parental project of a “fashionable child,” parents’ ideas about the image of a modern child, and the most desired and emphasized qualities associated with the value priorities of this social group. In addition, the article presents an analysis of the planning of children's development in a children's fashion modeling school (fashion modeling agency), and demonstrates the specifics of the sociocultural environment (fashion industry), the values of which are assimilated by children at an early age, which contributes to the formation of certain risk-related possibilities for the development of their personality and self-consciousness.