Аннотация:The article considers patriotism as a hypertext of national self-consciousness, as an image of one’s place in the world in which one must not only get one's bearings, live, be needed, happy but also build one's future as a member of the sociocultural community. Like all social feelings, patriotism is brought up. With different nations and individuals, it may even be lacking due to historical and cultural conditioning. However, “self-construction” and “self-creation” cannot go past such vectors of human existence, without which one cannot become a member of the community having one's feet firmly on the ground. These are birth, conscription, marriage, professional self-determination, death. All these events form the span of human life, which can neither be cancelled nor changed. Nevertheless, one is able to determine oneself, take a stance on it in order to be formed as a person and as a civilian. Patriotism will not be understood in its phenomenality if researchers lose sight of the signs-images, forming it. Those are texts which are intended to cause an understanding and interpretation of the relationship towards oneself, the relationship to another person and the expected relationship of that other. In the process of life, the body of patriotic feelings lives, develops, breathes. Breath is always listening to the smells of the land, the smells of the Homeland.Keywords: birth, death, conscription, profession, national identity