Аннотация:This paper is aimed at studying personality traits and peculiarities of young people interested in and ready for running their own
business. Factor structure of the personality types empirical model, that was emphasized in this paper, is an integral system of
intellectual and personality traits, proving that there are different entrepreneurial activity intentionality levels. Three personality
profiles of the potential Entrepreneurs were identified during the research: “Potentially successful Entrepreneurs”, “Creatively
inclined”, “People working according to the sample”, these profiles can be characterized by different levels of ability to succeed
in running business. These levels are different because of different personal potential and characteristics of Entrepreneurs:
communication skills, motivation, ability to make responsible and important decisions, ability to take risk. The higher personality
potential person has, the better his/her entrepreneurial abilities are developed and the higher his/her internal motivation is, the
more he/she is interested in activity and self-development, becoming a real professional, exploring possibilities for selfrealization,
deriving satisfaction from work.