Аннотация:The article substantiates the need to attract additional mechanisms for the development of the tourist potential of the federal city of Sevastopol. Based on the analysis of the component composition of the city's tourism potential, it was concluded that Sevastopol does not fully use the potential of natural, cultural and historical resources. An algorithm for transferring objects from natural and anthropogenic phenomena to the quality of tourist objects is presented. To eliminate the identified problems and barriers to ineffective use of the potential of the tourist resources of the federal city of Sevastopol, it was proposed to implement a number of mechanisms and measures of economic incentives.