Аннотация:
In the present article traces the reference to the issue of identity and representation of identity in the virtual social field. Is described in detail in the context of the current information revolution of the new century, the phenomenon of virtual reality, are considered inherent characteristics and traits. Universal informatization and scientization everyday life and social practices make it necessary to study the process of finding a new identity in the information and communication environment, and holistic vision and understanding of the virtual system status of the individual in cyberspace in the long term requires a complete theoretical and sociological analysis.