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Interpreters and translators as International Strategic Communication professionalsстатья
- Автор: Asatiani Jumber
- Сборник: www.academia.edu
- Серия: ACADEMIA
- Год издания: 2017
- Аннотация: Sophisticated interpreters and translators as International Strategic Communication professionals are facing increasingly complex challenges in an interconnected, uncertain and fast-moving world. Students will gain a broad based course that emphasizes an understanding of the larger cultural context in which Global strategic communication occurs. A strategic view that integrates all facets of multicultural communication theory and practice is crucial to mastering these challenges and having a credible voice at the CEO’s or any other principal’s table. This course prepares professionals to develop new perspectives in the management of stakeholder relationships, reputation management, and corporate identity at a strategic level; and beyond that, to contribute to their organizations’ corporate strategy. Strategic communication is more than a shadow of corporate strategy.
- Добавил в систему: Асатиани Джумбер Николаевич