Аннотация:.The COVID-19 pandemic and its consequences have become a de facto catalyst for digitalization in all areas of the economy and the accelerated development of digital business. Firms have adapted their business processes and institutional infrastructure to work online. The results of the author's analysis were the provisions that the COVID-19 pandemic and its consequences contributed to the transition from targeted digital transformation of business models and business processes to their systemic digitalization. Digital transformation has contributed to the formation and development of creative digital business, which relies on digital platforms and the widespread use of digital technologies, especially artificial intelligence. In modern conditions, transnational digital corporations of the United States and China act as drivers for the development of the digital economy and digital business, and compete for leadership in the development of digital technologies, in particular artificial intelligence.