Association Strategies of Speech Behavior of Communicators in Coding Discourse: An Interdisciplinary Approach Towards Understanding the Role of Cognitive and Linguistic Processes in Communicationстатья
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Аннотация:In modern media, the names of fairy-tale and mythological images are used to convey cer-tain emotions and connotations. The aim of the study is to analyze the characteristic asso-ciative strategies presented with the mythological images of a dragon, a paper tiger and achimera in news texts of European and Chinese mass media. In this article, the method oftext analysis was used to identify patterns and the most possible interpretations of lexicalunits. 100 articles from Chinese and European publications were selected for the analysis(About People’s Daily Online, China News Service, Guardian and France 24). The requiredlexemes were most widely used in articles on political topics. The most used was the imageof a paper tiger (4001 and 3587 units). This is due to its well-known metaphorical meaningin both cultures, while dragon differs in Chinese and European ones. Further research mayfocus on the search and analysis of other fairy tale and mythological images in mass media.The present study results may also be applied for further research in the field of linguisticsand journalism. Association Strategies of Speech Behavior of Communicators in Coding Discourse: An Interdisciplinary Approach Towards Understanding the Role of Cognitive and Linguistic Processes in Communication | Request PDF. Available from: https://www.researchgate.net/publication/370582853_Association_Strategies_of_Speech_Behavior_of_Communicators_in_Coding_Discourse_An_Interdisciplinary_Approach_Towards_Understanding_the_Role_of_Cognitive_and_Linguistic_Processes_in_Communication [accessed Jul 12 2023].