Аннотация:This paper examines the impact of new technologies that are essential for Industry 4.0 on the human information medium and the risks that may arise with the active implementation of these technologies. We conclude that the shift in the technological order changes the industry and the economy and significantly transforms the human information medium, changing the channels and structure of communications, including social ones. Using a systematic approach, we identify the key trends changing the information landscape of a modern person and the risks arising from this process for the individual. We pay special attention to (1) possible options for manipulating information to influence the individual; and (2) the formation of a predictive emotional perception of information. Besides, we determined the elements of information interaction that are most exposed to the impact of advanced technologies and the corresponding risks. As a result, we draw conclusions about possible methods and means of using the latest technologies related to the information field, such as AR, VR, AI, and BigData, to influence people. We show that the role and place of family and close relationships are a significant factor in reducing the likelihood of successful information and psychological manipulation in a new technological way.