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Understanding the communication environment and managing integrated communicationстатья
- Автор: Asatiani Jumber
- Сборник: www.academia.edu
- Серия: ACADEMIA
- Год издания: 2017
- Первая страница: 1
- Последняя страница: 12
- Аннотация: Integrated Inbound Marketing Communications is one of the hottest topics in the industry. Planning and execution remain a challenge in today’s rapidly changing marketing environment. How to create successful IMC programs? A roadmap is indispensable for the effective integration of traditional and newer interactive, social networking technologies, including corporate blogs, influencer resources, Twitter, Facebook, YouTube, and mobile devices, etc. What is the current thinking on integrated marketing communications, and how and why is each element critical to success? How to create an effective, well-integrated IMC program, blending offline and online tools to maximize customer value? What is the right mix of traditional and social media, digital, direct response, mobile? How to strategically link and leverage all elements in the communication mix across channels to deliver a clear, compelling and consistent message? How to evaluate the contribution of each marketing element, including advertising, direct marketing, Facebook, Twitter, YouTube, and blogs in order to maximize communication impact? How to orchestrate all of the key consumer touch points where your customer meets your brand? How to develop an effective content strategy to ensure the delivery of coordinated and messages across all touch points and channels? How to keep conversations with your audiences going on to bring continuous mutual benefits? https://humus.academia.edu/JumberAsatiani
- Добавил в систему: Асатиани Джумбер Николаевич