Аннотация:The sanctions restrictions had a negative impact on the competitive struggle of domestic enterprises, as they placed them in obviously unfavorable conditions. Therefore, the concept of competitiveness has acquired a new economic essence in relation to the conduct of competition by Russian enterprises in international markets. The main purpose of this study is to clarify the economic essence of the concept of competitiveness, as well as its components in relation to the modern realities of the development of the Russian economy. To achieve this goal, the methods of synthesis and analysis of economic information were used in the study. As a result of the conducted research, the concept of enterprise competitiveness and its structural components have been clarified in relation to the conditions of sanctions restrictions.