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The need to take into account the impact of sanctions restrictions when conducting marketing research in order to strategic development of enterprisesстатья
- Авторы: Larin S.N., Khrustalev E.Yu
- Журнал: Экономика и предпринимательство
- Номер: 6
- Год издания: 2024
- Первая страница: 917
- Последняя страница: 923
- DOI: 10.5281/zenodo.11052721
- Аннотация: The article examines the impact of sanctions restrictions on the development of the country'seconomy, as well as the problems that have arisen in the activities of industrial enterprises. A brief analysis ofthem was carried out and internal sources of strategic development of industrial enterprises were identified. Thenecessity of taking into account the specific influence of sanctions restrictions and other factors of external instabilitywhen forming marketing strategies for the development of enterprises is substantiated. Recommendationsare given for adapting enterprises to new economic conditions. They can be used in developing strategies for thedevelopment of industrial enterprises based on marketing research.
- Добавил в систему: Хрусталев Евгений Юрьевич